Entering his sixteenth season as head coach of the Pittsburgh Steelers, Mike Tomlin is on the lookout for any kind of edge he can get with regards to remaining linked to an ever-changing panorama of gamers within the NFL, whereas additionally making an attempt to get a leg up on his fellow coaches total.
Sometimes, that edge or leg up will be present in some unusual locations. This offseason, that place for Tomlin comes through Instagram. Tomlin, who may be very not often on social media regardless of having a Twitter account with 451,000 followers, determined simply sooner or later earlier than the beginning of coaching camp at Saint Vincent College in Latrobe that he was going to affix Instagram.
So far, Tomlin is up to 53,600 followers on the popular social media platform. Jumping into Instagram is one thing that enables him to problem himself to raised perceive the brand new wave of gamers, whereas additionally maintaining himself from getting comfy total heading into his sixteenth season on the helm of the black and gold.
It’s all a part of a guidelines every season that helps him put together for the journey forward, he instructed hosts Kurt Warner and Scott Hanson Wednesday on Inside Training Camp on NFL Network, according to video via NFL.com.
“It’s always a myriad of things. I have a standard checklist that’s never changing. It’s procedural things over a 12-month calendar, whether it’s self scouting trends in the game and all three phases and things of that nature. But there are also things that kind of hit me in the forehead,” Tomlin said to Warner and Hanson, according to video via NFL.com. “Things which may be extra intangible-related this offseason. I’ve been specializing in increasing my social media data, and appreciation in an effort to attach with at present’s gamers. And so, I’m a full-time Instagram participant now, simply dipping my toes within the water, as a result of, , as you talked about, when you have got a job for 16 years, I don’t wish to ever get comfy.
“I always want to be working to grow and stay connected. And that’s just a component of today’s player in today’s game that I can’t run away from.”
Tomlin definitely is exclusive total in the best way he approaches issues, and that’s precisely what he’s doing with the social media developments and the model constructing with younger gamers in at present’s recreation coming from the NIL panorama in school into the large media machine that’s the NFL.
It is a bit curious that Tomlin took this path to attempt to connect with gamers in at present’s NFL, particularly in gentle of latest feedback made by former Steelers quarterback Ben Roethlisberger, who lamented the “me-first” participant mentality in at present’s recreation. Those kinds of gamers appear fairly misunderstood, and the transfer to Instagram for Tomlin, not less than to an out of doors observer, appears to be pushed to get into that ambiance with at present’s gamers, higher perceive what’s happening.
Doing so and connecting higher with the youthful generations might result in Tomlin having much more success because the Steelers’ head coach because the group transitions into a brand new period within the entrance workplace, on the roster and from a enterprise standpoint as effectively.
Some will take situation with Tomlin getting extra concerned in social media, however actually, his transfer is pushed to have an effect on the product on the sphere and the tradition within the locker room. That’s a win total for the Steelers. Plus, he’s acquired to be on of the best head coaches within the NFL on Instagram now.